Bio: Director Jessie Dee
Jessie Dee. Founder Owner CEO. X-POLE Australia
Jessica's diverse background in management, marketing, and brand management has provided her with a strong foundation for her leadership and authority in the pole dance industry.
In 2005, she founded X-POLE Australia, a company that has become a trusted source for high-quality pole dance equipment and accessories.
Not content to stop with just pole equipment, Jessie continued to invest in the industry by founding Pole Physics in 2010. A self-care brand for polers; focusing on high quality skin care.
Enchance your natural ability to grip through caring for your skin & avoid coating your body in chemical grip products. The world's first body lotion for polers; sold worldwide for over a decade now.
As co-founder of the Australian Pole Dance Championships and Asia-Pacific Pole Dance Championships from 2009-2012, Jessie played an instrumental role in promoting, supporting and advancing the sport of pole dance. The World's first Pole Expo was run at this event by Jessie; with professional tradeshow booths showcasing in one venue, pole accessories, studios & clothing from businesses across the country.
In 2011 - Jessie hired the iconic Sydney Theatre to hold Australia's first International showcase; Pole Reflections. The best dancers from all over the world were flown to Sydney for one iconic showcase, and then artists were flown to every state at X-POLE Australia's cost, to upskill & provide access to International talent at a time before artists regularly toured Australia.
In 2012, X-POLE Australia became the first pole company in the pole dance community to establish an official ambassador team, demonstrating Jessie's commitment to building a supportive and inclusive community.
Jessica's contributions to the pole dance industry extend beyond her businesses and events. She has been a vocal advocate for Australian pole talent and has tirelessly supported hundreds of Australian industry events over nearly 2 decades.
Her dedication to empowering women to embrace their unique pole dance styles through all X-POLE marketing activities, has inspired many to start pole.
Removing stigma, embracing individuality & all genres of pole has been a core value of the X-POLE Australia business since 2005.
As a director in four companies, two with national focus and two with international scope, Jessica's dedication to the pole dance industry is undeniable. Her dedication, leadership, and innovation have made her a respected professional and leader in the community.
With her university qualifications in business, as well as specialized certificates and diplomas in marketing and small business, Jessica has the business expertise to lead with confidence and authority. Her strategic marketing training at INSEAD in Europe further underscores her commitment to excellence and innovation.
Jessica's contributions to the pole dance industry are not limited to her companies, competitions, and advocacy.
She has also taken a strong stance against counterfeit pole dance equipment that can be unsafe for users.
Jessica has been at the forefront of fighting against sellers of counterfeit poles, even taking legal action in federal court to shut down several counterfeit sellers and protect consumers from the potential hazards of using unsafe equipment. Jessie has provided training to Australian Border Force on how to spot unsafe copy-cat poles. Her commitment to safety and her efforts to uphold industry standards have earned her respect and admiration from fellow pole dancers and industry professionals alike.
As a leader and innovator in the pole dance industry, Jessica's passion and expertise have made a significant impact on the growth and development of the Australian industry. Her unwavering commitment to safety, innovation, and excellence continues to focus on empowering pole dancers across Australia.
Spare time? What's that?!! LOL
Biological mum to 2, Mum to 4, plus 2 Schnauzers... if I were to retire tomorrow, you'd find me in the caravan down by the beach. Although after this many years of constant ideas I'd be crafting, helping others build their business dreams & most likely google nerding-out on how to grow my roses.
I'm a total dag that doesn't love the spotlight.
I do love my team, and I love the impact women in business can have, on shaping the way forward, in industries traditionally dominated by men.
If I were to have a motto: "if it's to be, it's up to me."
Get off your booty & make your ideas a reality!
Jessie x